JUUL – JUUL LABS INC. is an American electronic cigarette company, headquartered in San Francisco. It came into being as an independent business division from PAX LAB in the year 2017. It makes electronic cigarettes with nicotine salts from tobacco leaf inside one-time use cartridge. JUUL has no buttons or switches but has a technological device which has a regulated temperature control, unlike any other e-cigarettes or vape. The pull from the mouthpiece triggers senses to the devise which heats up to vaporize the liquid inside. The temperature regulation technology prevents overheating. JUUL was designed keeping adult smokers in mind with a mission to improve their lives of the world’s one billion adult smokers by providing an alternative to them who is looking to switch from smoking cigarettes.

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